Kurasa brand kit
Logos, colours, type and the words we use, for press, partners and anyone telling the Kurasa story.
Logo
The full logo is the book mark, the wordmark and our tagline, Excellence in teaching and learning. Use it on white or off-white.
Do
Use it on white
A clear, quiet surface for the full logo.
Use it on off-white
The page background works too.
Give it room
Clear space of at least the height of the “k”.
Don’t
Recolour it
The logo colours are fixed.
Stretch or squash it
Always scale it evenly.
Put it on coral
Use a white or off-white surface.
Put it on gold
Use a white or off-white surface.
Colour
Mostly white, with gold and coral held back for the moments that matter. Select a value to copy it.
Logo colours and soft tints
Gold and coral are the exact colours in the logo.
Kurasa Gold
Attention, progress and special moments.
#F9BF13249, 191, 19Kurasa Coral
Important actions and exceptions.
#ED654B237, 101, 75Gold soft
Background for gold highlights.
#FFF4CE255, 244, 206Coral soft
Background for coral highlights.
#FDEAE5253, 234, 229Core
Text, buttons and links.
Evergreen
Buttons, links and selected states.
#126B5718, 107, 87Deep evergreen
Hover and pressed states.
#0D514213, 81, 66Ink
Main text and dark sections.
#13221F19, 34, 31Slate
Secondary text.
#62716C98, 113, 108Surfaces and lines
Most of any page. The full logo lives on white or off-white.
White
Cards and panels.
#FFFFFF255, 255, 255Off-white
Page background.
#F7F9F7247, 249, 247Pale mint
Subtle surfaces.
#F0F5F2240, 245, 242Soft mint
Selected backgrounds.
#E5F4EE229, 244, 238Grey mint
Borders and dividers.
#DCE5E0220, 229, 224Balance
A guide to how much of each colour to use across a page, a slide or a poster.
70% · SurfacesWhite, off-white and pale mint. Give the work space.
20% · Ink and evergreenText, buttons and links.
6% · CoralImportant actions and exceptions. One coral highlight per view.
4% · GoldAttention, progress and special moments.
Pairings
Calculated contrast ratios for these exact colours. Use pairings of at least 4.5:1 for ordinary text.
Ink on white
16.5:1Body text and headings.
UseWhite on evergreen
6.4:1Buttons and links.
UseInk on gold
9.8:1Text on a gold highlight.
UseInk on coral
5.1:1Coral buttons take an ink label.
UseWhite on coral
3.2:1Too faint for ordinary button text.
AvoidGold on white
1.7:1Use ink or evergreen for text on white.
AvoidType
One family: Manrope. Headings are bold, body text is regular, and interface copy uses sentence case.
Manrope
Get it on Google Fonts ↗ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Teach, assess, see every learnerRegular 400
Teach, assess, see every learnerSemibold 600
Teach, assess, see every learnerBold 700
Teach, assess, see every learnerExtra bold 800
Type scale
Prepare. Observe. Reflect.
Hero headingsLesson plans for Term 2
Page titlesThis week’s registers
Section titlesFormative assessment
Card titlesPlan the lesson, take the register and see the evidence in one place.
Reading textUpdated today, 9:40 am
Metadata, tablesSave lesson plan
Buttons, tabsDue soon
Badges, overlinesVoice
Short, warm, specific. We write to a busy teacher.
Short
Say it once, plainly. Make the next action easy to find.
Warm
Acknowledge the work. Be helpful and calm, without hype.
Specific
Use the local curriculum’s own terms for learning areas, strands, competencies and indicators.
Sentence case
Use “Save lesson plan”, with capitals only where they belong in names.
Process, not results
Describe what people prepare, record, review and do next. When sharing evidence, name its source and date. Keep promises out of the numbers.
Say it like this
Do: 3 learners haven’t submitted
Don’t: Submission incomplete
Do: Save lesson plan
Don’t: SAVE LESSON PLAN
Do: Everyone has submitted
Don’t: Great job!!!
Do: Review the evidence and plan the next lesson
Don’t: Guaranteed higher grades
Our names
Write them the way we write them.
Kurasa
A capital K, then lowercase. Keep KURASA out of running text.
Kurasa Africa Limited
For contracts, invoices and footers.
Products
Capitalise exactly as shown.
- Kurasa Workspace
- Problem Solvers League (PSL)
- PSL Daily Challenge
- Kurasa Home
- Kurasa Academy
- aiDE
- TLAP
- KISEL
In aiDE, “ai” is lowercase and “DE” is capitals.
About Kurasa
Copy-and-paste descriptions for articles, programmes and partner pages.
Short description
Kurasa connects the daily work of teaching, assessment and school follow-up.
Full description
Kurasa brings lesson preparation, attendance, assessment evidence and family communication into one place. Teachers and school teams use it to prepare, observe, reflect and plan the next teaching step, with work in Kenya, Rwanda and Ghana.
Press and partnerships
Writing about Kurasa or building something with us? Get in touch and we’ll point you to the right person.
Press
For interviews, approved artwork and media enquiries.
hello@mykurasa.comRead our press releases →Partnerships
Tell us about your organisation and the work you want to develop together.
hello@mykurasa.comExplore partnerships →Can’t find what you need?
Tell us what you’re making and we’ll send the right file.
